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Instore Events Planner – Campaign & Events - Leeds

Employer
Asda
Location
Leeds
Salary
Competitive
Closing date
16 Apr 2018

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Sector
Retail Sales
Job Type
Full Time
Instore Events Planner - Campaign & Events (POS)
Develop and deliver impactful and integrated in-store POS activation for Campaigns and key customer events in store through POS solutions.

About the role:
As Instore Events Planner you will work in the Instore Customer Journey team to deliver event creative point of sale solutions, for all campaign and major campaigns (Easter, Halloween & Christmas) across the store.

You will possess experience working in retail, ideally with some experience of point of sale. This is a fast paced role that engages with several stakeholders across the business to deliver an exceptional offer to our customers.

The Ins and Outs:
Reporting to the Instore Activation Manager, you will be responsible for the planning and execution of all Campaign & Major Customer Events on time and to budget. The successful candidate should pride themselves on delivering the best in class events for stores and customers.

You will be:
  • Responsible for critical path management across all events supporting the POS Process & Planning team to ensure activity lands right first time. Reporting via the RAG process
  • Responsible for consulting the In Store Customer Journey Design team to ensure concept designs are adhered to and kept on brand
  • Day to day coaching of a team of one coordinator to support in the execution of all activity
  • Working with our agencies to ensure timely feedback is given on creative to keep work on critical path and to budget
  • Responsible for creating print briefs for our agencies to ensure the brief is delivered with minimum amends and allocated correctly to stores
  • Responsible for analysis of the competitors eventing, building a knowledge bank and supporting autopsy process
  • Responsible for managing the sign off process internally to keep all activity legally compliant
  • Work closely with Retail Ops to execute the campaign in store with effective communication briefs
  • Accountable for the budget for each event and ensuring the most cost efficient way including working with specific finance systems to track spend
  • Developing innovation which drives impact and 'we operate for less' for in-store marketing
  • Working cross functionally with other marketing teams through attending Project Action Groups and ensuring In Store status is visible for aligned execution across all channels were relevant
  • Support the In Store Event Activation Manager with other reasonable requests
  • Role model Asda Beliefs and demonstrates cultural awareness

What you'll need:
  • Proven track record of creative development and working with and managing agencies
  • Project management experience
  • Organisation and Critical Path management
  • Proven track record of operational and executional excellence
  • Proven commercial acumen and budget responsibility
  • An understanding of retail and the ability adapt plans and thinking
  • Experience of working in a fast paced environment

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