Assistant Store Manager - Wembley, London

Wembley, London
Not Disclosed
04 Oct 2021
01 Nov 2021
Job Type
Full Time

Adidas - Assistant Store Manager - Wembley, London


Drives store profitability by:

  • Meeting or exceeding sales targets and controlling operational expenses
  • Supporting the Senior Store Manager to manage all resources within the store to provide customers with a leading shopping experience
  • Leading the execution of effective and efficient store operations


Supports the Senior Store Manager to:

  • Allocate resources and organize processes to drive profitability in a variety of situations and market conditions
  • Have a working knowledge of the Profit and Loss Statement and the store KPIs and makes commercial decisions based on sound financial judgment
  • Track store performance data (e.g., best sellers, weekly forward demand and sales per square foot) and respond with solutions that drive commercial success
  • Understand the behaviour and patterns of the store’s customer base, draw conclusions from this and makes relevant adaptations to the service offer
  • Actively monitor customer satisfaction and feedback systems to drive continuous improvement
  • Lead service by example and ensures highly visible and effective customer service management at all times
  • Create a culture where all store activity and assets are vehicles for showcasing and driving Brand equity
  • Actively ensure Brand and product knowledge is transferred into sales skills in all relevant categories
  • Manage an appealing, easy-to-shop environment for customers by ensuring visual merchandising and housekeeping standards are maintained consistently throughout the store
  • Ensure store team compliance with all store policies and procedures
  • Drive continuous improvement in stockroom processing and replenishment procedures
  • Minimize loss by ensuring all loss prevention procedures are followed
  • Provide suggestions of ideas on ways to improve systems and processes
  • Manage the recruitment, onboarding, training and development of the store team and ensures all HR policies and procedures are adhered to
  • Work with the Senior Store Manager to identify strong performers with potential for growth along the Retail Field Career Ladder
  • Create a high performance culture in his/her store by setting clear expectations and targets, analyzing team performance, holding team members accountable and giving appropriate and prompt feedback, including actively managing poor performance
  • Coach, motivate and inspire the team members to accomplish store goals and maximize their individual performance
  • Actively collaborate and share best practice to drive Store team performance
  • Communicate a desire to learn and seize all available opportunities to drive his/her development and increase performance
  • Actively seek to improve and further the customer interaction with the brand using the Net Promoter Score


  • On local/market discretion


  • Senior Store Manager and team
  • District Manager
  • Customers
  • Vendors and Support Functions (e.g. HR, Visual Merchandising, Facility Services, etc.)
  • Local Administration (e.g. mall management)


  • Assistant Store Manager Competencies

(additions based on market needs)


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