Change is the only constant in our business, so it’s good job we embrace it. There isn’t one area of our business that we’re not refining, developing, improving or reimagining. We don’t like to stand still.

We don’t stand on ceremony, either. People at Asda, whatever their role, are down-to-earth and accessible. We’re all pretty informal, and we pride ourselves on being open with each other. We believe the best results come when we all get on the same page and all pull together.

Our mission is to be the most trusted retailer.

We help our customers to 'Save money. Live better’

We value:

  • Service to our customers
  • Respect for the individual
  • Striving for excellence
  • Acting with integrity