About us

Bayley & Sage about us 1 We’re a small group of independently owned stores filling the fridges and hearts of eight local communities across South West London.  Our owner, Jennie Allen (pictured) opened the first Bayley & Sage over twenty years ago in Wimbledon Village and you can now also find us welcoming customers in Parsons Green, Turnham Green, Fulham Road, Northcote Road, Parkgate Road, Old York Road and Chelsea.  We take pride in delivering consistently superb quality, knowledge and provenance in all of our stores, and whatever you’re shopping for, Bayley & Sage products reflect the very best of the season whether that be fruit, vegetables, meat, cheese or the delicious seasonal dishes prepared in our kitchens.

We pride ourselves on giving you the warmest welcome at Bayley & Sage.  Everyone on our team is doing what they love to do and when you have the right person in the right place at the right time, you can’t go wrong!  We have cultivated an inclusive team atmosphere which is the key not only to happy colleagues but also the key to our success.  Our employees are speciality cheesemongers, baristas, sommeliers and grocers. Our front of house team is supported by our team of buyers, who are dedicated to sourcing the highest quality products to reflect the season and celebrating product origin stories is what they do best. Our HR Team find our superstars of the future, ensure they receive the right training and provide support through the complete employee journey at our company.  Our marketing team are absolutely committed to promoting our message and values and will always find new and innovative ways to tell our story and promote what we do and how we do it.  Our accounting team ensure that our books are in order and look after making sure all our suppliers are paid. Our kitchen brigade is always chopping, stirring and whizzing, developing tasty new dishes for you to try.Bayley & Sage about us 2

Bayley & Sage is more than just a shop; we are a part of the community we serve, and we care about great quality food, presented naturally and beautifully.  We care about where our food comes from and are proud to tell our suppliers’ stories. We enjoy waxing lyrical about our passion for food with our customers over a chat or whilst offering a sample of products in store.  Ours is a culture built on inclusivity, trust, strong relationships, energy and attention to detail.