Group Brand Marketing Executive - Petaling Jaya

Sports Direct
17 Apr 2024
30 Apr 2024
Full Time
Group Brand Marketing Executive - Petaling Jaya

Company Description

Sports Direct Malaysia is currently looking for Group Brand Marketing Executive to join our growing team. 

Malaysia marks the first direct retail investment in Asia through a joint venture partnership with Malaysian owned MST Golf Group of companies, a well-established golf retailer and service provider in the region. Sports Direct Malaysia currently operates a total of 32 retail stores domestically and manages a proprietary e-commerce site for domestic and regional fulfillment. Sports Direct Malaysia offers over 72 of the leading authentic global sports brands, offering the widest variety of choice and value. The company employs 1200 staff with a view to expanding rapidly across Asia in the coming years.

We have developed a new generation of stores as part of our multi channel elevation strategy, to enhance the customer experience at every step of the journey. Our focus is on presenting an unrivalled range of quality products at excellent value in a modern spacious environment. The stores are uniquely zoned by key sports categories which include; SD Football, SD Running, SD Training (fitness, cross training, gym equipment, weights, boxing, yoga), SD Rackets (badminton, tennis, squash), SD Swimming (pool, beach, water sports), SD Sports (basketball, rugby, extreme games, cycling, skates & indoor games), SD Lifestyle (Men, Women & Kids) & SD Outdoor (Hiking, trekking, camping & fishing).

Job Description

Job Summary:

As the Group Brand Marketing Executive, you will be responsible to manage, plan and implement the strategies to grow branding awareness for Sports Direct & USC owned brand such as Slazenger, Karrimor, Everlast, USA Pro, Jack Wills ect. You will also work closely with other members in the Brand Marketing Team for alignment on campaign planning and all marketing activations.

Responsibilities :                              

Your responsibilities as the Group Brand Markting Executive will include but not limited to:

  • Plan and strategize best ways to grow group brand awareness and credibility in the market. Specifically focusing on Slazenger, Karrimor, Everlast, USA Pro, Jack Wills
  • Assist, coordinate and execute all brand marketing campaigns, events, promotions, contest, launches throughout the campaign.
  • Build a strategy around group brand ambassadors, product seeding.
  • Leverage on loyalty program and community activation to grow group branding.
  • Source, plan and execute different activations and partnerships within sports communities.
  • Strategize how to get more brand awareness and product sales across Retail stores and E-com sites (nationwide)
  • Handle all documents related processes related to job tasks requested.
  • Prepare related reports for supervisor.
  • Conduct market research to evaluate trends, brand awareness and competitors' activities.
  • Source new advertising opportunities
  • Any other assignments as directed by immediate superior as and when required.


Candidate must have the following requirement:

  • At least Diploma in Business Management/ Marketing or similar discipline couple with at least 4 years experiences in similar business within Retail Industry.
  • Background of understanding how to launch a new brand and grow it within Malaysia or SE Asian market.
  • Good computer literary especially in excel, words and PowerPoint.
  • With good communication, presentation, and persuasive skills.
  • With entrepreneur and business mindset.
  • Can do attitude.

Additional Information

  • An opportunity like this at Frasers Group is for the fearless.

    The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles - you will:                                        

    THINK WITHOUT LIMITS - and take the team with you -

    BE RELEVANT - to our people, to partners, and to the planet -

    OWN IT - and back yourself